Hi, I'm Nash
Hi, I'm Nash
I’ve spent 17 years asking 'What if?'
in the world’s most complex environments.
I’ve spent 17 years asking 'What if?'
in the world’s most complex environments.
About Me
Most people see a massive global supply chain or a multi-billion dollar payment network and see a "system." I see a conversation.
For the past 17 years, I’ve sat at the intersection of human psychology and massive technical infrastructure. My career has been a journey of translating the invisible. From the backbone of the internet at Cisco to the global logistics of Walmart, I specialize in taking the world’s most intimidating "un-designable" problems and turning them into intuitive, effortless flow.
I am at my best when the page is blank and the ambiguity is high. I don’t just wait for a product brief; I hunt for the "White Space."
At Intuit, I solved a friction point in how users sent invoices and architected a POC that eventually sparked an entire New Business Unit (the Intuit Payment Network).
At Genentech, I was a founding designer of the Design & Technology Lab, a pharma innovation unit. I architected Data Access & Insights, a platform that unlocked 130M+ hospital data sets for Medical Affairs teams—translating massive datasets into a simple interface for actionable insights.
At Apttus, I didn't just redesign a tool; I led a strategic pivot that decoupled a flagship product from platform dependencies, effectively doubling its market reach.
At Cisco, I led the design strategy for the Small Business segment, pioneering a new market entry for the networking giant. I translated enterprise-grade complexity into a unified cloud-manage app, empowering thousands of growing businesses to scale their infrastructure with ease.
Orchestrating human-centered experiences.
Green-field products launched
Spin off BUs sparked through POC innovation
Infinite
Curiosity for
turning friction
into flow
I am at my best when the page is blank and the ambiguity is high. I don’t just wait for a product brief; I hunt for the "White Space."
At Intuit, I solved a friction point in how users sent invoices and architected a POC that eventually sparked an entire New Business Unit (the Intuit Payment Network).
At Genentech, I was a founding designer of the Design & Technology Lab, a pharma innovation unit. I architected Data Access & Insights, a platform that unlocked 130M+ hospital data sets for Medical Affairs teams—translating massive datasets into a simple interface for actionable insights.
At Apttus, I didn't just redesign a tool; I led a strategic pivot that decoupled a flagship product from platform dependencies, effectively doubling its market reach.
At Cisco, I led the design strategy for the Small Business segment, pioneering a new market entry for the networking giant. I translated enterprise-grade complexity into a unified cloud-manage app, empowering thousands of growing businesses to scale their infrastructure with ease.
I am at my best when the page is blank and the ambiguity is high. I don’t just wait for a product brief; I hunt for the "White Space."
At Intuit, I solved a friction point in how users sent invoices and architected a POC that eventually sparked an entire New Business Unit (the Intuit Payment Network).
At Genentech, I was a founding designer of the Design & Technology Lab, a pharma innovation unit. I architected Data Access & Insights, a platform that unlocked 130M+ hospital data sets for Medical Affairs teams—translating massive datasets into a simple interface for actionable insights.
At Apttus, I didn't just redesign a tool; I led a strategic pivot that decoupled a flagship product from platform dependencies, effectively doubling its market reach.
At Cisco, I led the design strategy for the Small Business segment, pioneering a new market entry for the networking giant. I translated enterprise-grade complexity into a unified cloud-manage app, empowering thousands of growing businesses to scale their infrastructure with ease.
Strategic Deep Dive
A curated look at how I move from "Why" to "What." These case studies go beyond the pixels
to explore the systems, business cases, and human stories that drive global impact.
Case study 1: Walmart Access Express
How do you solve for shrinkage without creating a 45-minute barrier for the honest customer?
See the evolution
Case study 2: Walmart Supply Chain
Managing the complexity of the world's largest supply chain to create a unified language of logistics.
Explore the Flow
Case study 3: Amazon Grocery
Transitioning digital grocery from a 'transactional chore' to a 'human ritual'
View the Journey
The Three Pillars of Impact
Balancing human needs with business anchors.
The Three Pillars of Impact
Balancing human needs with business anchors.
Pillar 1:
The Revenue & Market Expander
I use architecture to unlock growth. At Apttus, I led the pivot to a platform-agnostic CLM, doubling the addressable market by enabling entry into Microsoft Dynamics. Similarly at Cisco, I pioneered the Small Business segment, translating enterprise complexity into a net-new revenue stream for the global market.
Pillar 1:
The Revenue & Market Expander
I use architecture to unlock growth. At Apttus, I led the pivot to a platform-agnostic CLM, doubling the addressable market by enabling entry into Microsoft Dynamics. Similarly at Cisco, I pioneered the Small Business segment, translating enterprise complexity into a net-new revenue stream for the global market.
Pillar 1:
The Revenue & Market Expander
I use architecture to unlock growth. At Apttus, I led the pivot to a platform-agnostic CLM, doubling the addressable market by enabling entry into Microsoft Dynamics. Similarly at Cisco, I pioneered the Small Business segment, translating enterprise complexity into a net-new revenue stream for the global market.
Pillar 2: The Efficiency & Cost Catalyst
I design for operational excellence. At Intuit, I architected the B2B payment network that eliminated friction and enabled rapid growth across the entire Intuit ecosystem. At Genentech, I replaced manual, weeks-long data requests with a real-time insights layer, turning a technical bottleneck into a self-service profit center.
Pillar 2: The Efficiency & Cost Catalyst
I design for operational excellence. At Intuit, I architected the B2B payment network that eliminated friction and enabled rapid growth across the entire Intuit ecosystem. At Genentech, I replaced manual, weeks-long data requests with a real-time insights layer, turning a technical bottleneck into a self-service profit center.
Pillar 2: The Efficiency & Cost Catalyst
I design for operational excellence. At Intuit, I architected the B2B payment network that eliminated friction and enabled rapid growth across the entire Intuit ecosystem. At Genentech, I replaced manual, weeks-long data requests with a real-time insights layer, turning a technical bottleneck into a self-service profit center.
Pillar 3:
The Visionary & Business Spark
I turn "white space" into new business units. My POC for integrated invoicing at Intuit resulted the Intuit Payment Network. Today at Walmart, I’ve repeated this 0-to-1 success with Access Express, transforming a frustration shopping barrier into a core enterprise strategy.
Pillar 3:
The Visionary & Business Spark
I turn "white space" into new business units. My POC for integrated invoicing at Intuit resulted the Intuit Payment Network. Today at Walmart, I’ve repeated this 0-to-1 success with Access Express, transforming a frustration shopping barrier into a core enterprise strategy.
Pillar 3:
The Visionary & Business Spark
I turn "white space" into new business units. My POC for integrated invoicing at Intuit resulted the Intuit Payment Network. Today at Walmart, I’ve repeated this 0-to-1 success with Access Express, transforming a frustration shopping barrier into a core enterprise strategy.
Let's find the flow!
Great systems start with better conversations. Whether you’re looking to untangle a complex product challenge, talk shop about "0-to-1" innovation, or just want to compare notes on the best espresso in town—I’m always open to a chat.
Let's find the flow!
Great systems start with better conversations. Whether you’re looking to untangle a complex product challenge, talk shop about "0-to-1" innovation, or just want to compare notes on the best espresso in town—I’m always open to a chat.
Let's find the flow!
Great systems start with better conversations. Whether you’re looking to untangle a complex product challenge, talk shop about "0-to-1" innovation, or just want to compare notes on the best espresso in town—I’m always open to a chat.